March 25th, 2011
MUMBAI MANTRA BRINGS SUNDANCE SCREENWRITERS LAB TO INDIA
Mumbai Mantra, the media and entertainment division of the Mahindra Group shall organise an annual Screenwriters Lab in India with the world renowned Sundance Institute founded by Robert Redford. The Lab will provide an opportunity for 6 to 8 scriptwriters from India to develop their works under the guidance of accomplished international scriptwriters in an environment that encourages storytelling at the highest level.
The Mumbai Mantra | Sundance Institute Screenwriting Lab March 2012 is inviting applications on www.mumbaimantra.com as part of its Open Submission Process.
Said Rohit Khattar, Chairman, Mumbai Mantra Media Ltd, "We have been evaluating various initiatives which shall not merely enable the company to revitalize its strategy in media & entertainment, but in keeping with the Group's values, also help in giving back to the film industry. With the Sundance partnership, we shall be able to recognise, nurture and hone incredible talent in India and across the world. We are at an exciting storytelling stage in the history of the film industry in both India and internationally and are constantly evaluating very interesting scripts. This collaboration and exchange of know-how shall raise the bar further."
Said Robert Redford, President and Founder of Sundance Institute, "The creativity, ingenuity and corporate responsibility of the Mahindra Group is well known the world over. I want to commend Mahindra's dedication to innovative corporate citizenship and to express my genuine enthusiasm for the work ahead. For Sundance Institute, this initiative represents our commitment to cultural exchange and allows us to extend our support of international filmmakers to a next generation of film artists emerging from India.
The application process for the March 2012 Screenwriters Lab is quite simple. Hard copies of the application must reach Mumbai Mantra by June 1, 2011 alongwith the name, postal address, phone number and email id of the writer. There would be enough time thereafter to submit the screenplay. Please visit www.mumbaimantra.com for complete details on the application process.
The Sundance Institute | Mahindra Global Filmmaking Award is part of a multifaceted agreement that exemplifies the commitment and support of world cinema by the Mahindra Group, one of the largest companies in India known throughout the world for its commitment to excellence and to social responsibility, and the nonprofit Sundance Institute, one of the world's leading cultural organizations.
The winners of the inaugural Sundance Institute | Mahindra Global Filmmaking Award, in recognition and support of emerging independent filmmakers from around the world. The winning directors and projects are: Bogdan Mustata, WOLF from Romania; Ernesto Contreras, I DREAM IN ANOTHER LANGUAGE from Mexico; Seng Tat Liew, IN WHAT CITY DOES IT LIVE? from Malaysia; and Talya Lavie, ZERO MOTIVATION from Israel. The awards were presented at a private ceremony at the Sundance Film Festival.
The four winning filmmakers will receive a cash award each, attendance at the Sundance Film Festival for targeted industry and creative meetings, year-round mentoring from Institute staff and creative advisors, participation in a Feature Film Program Lab, and ongoing creative and strategic support.
Beginning in 2012, one out of the four award recipients will be an Indian director - a commitment to fulfill the vision of Mahindra and of Sundance Institute to champion a new generation of Indian filmmakers.
About Sundance Institute
Sundance Institute is a global nonprofit organization founded by Robert Redford in 1981. Through its artistic development programs for directors, screenwriters, producers, composers and playwrights, the Institute seeks to discover and support independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. The Institute promotes independent storytelling to inform, inspire, and unite diverse populations around the globe. Internationally recognized for its annual Sundance Film Festival, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Son of Babylon, Amreeka, An Inconvenient Truth, Spring Awakening, Light in the Piazza and Angels in America.
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is an Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade logistics and, recently, the entertainment industry.
Its media and entertainment company, Mumbai Mantra presented last year's Indian National Award winning Best Feature Film, Antaheen and has recently co-produced The Tempest directed by Julie Taymor and starring Helen Mirren. It is evaluating various opportunities in the media and entertainment space both in Hollywood as well as in India.
The Mahindra Group has a long standing commitment to the arts and humanities. The Mahindra Excellence in Theatre Awards (META) were created to encourage both emerging and established theatre and celebrated its Sixth Anniversary this year. The Group's encouragement and support to world music was at its fore at the commencement of the Mahindra Blues Festival in Mumbai (February 2011) – the largest festival of its kind in Asia, showcasing the best international Blues artists and providing a common platform for emerging Indian Blues bands.
Mr. Anand Mahindra, Vice Chairman & Managing Director Mahindra Group, recently gave an endowment of $10 million to the Humanities Centre at the Harvard University, his alma mater.
To encourage and support the young and the unknown and to give back to the communities it operates in has been the core of the Mahindra Group's involvement in art and culture. www.mahindra.com; www.mumbaimantra.com